Publication Content and Design Standards

Fine Art  vs. Commercial Art

 

 

Publication Appropriate Content

 

1.    Biasavoid unbalanced content

a. gender        b. class       c. individual    d. activity

 

2.   Language Toneconsistent throughout the book

a.   positive, objective, standard language, third person.

b.   Language that is insulting, embarrassing, inflammatory, suggestive, derogatory, or words intimating any of these are to be avoided.

c.    Opinions are expressed in quotations by students and staff, NOT by the writer.  Editorial comments are not suitable in an historical record.

 

 

3. Grammar/Spelling – This is our responsibility, not our contributors.

4. RelevancyThe yearbook is a history of the year, all content is West H.S relevant.

 

 

 

 maximize

POSITIVE SPACE
 

minimize
NEGATIVE SPACE

 

 

·       Headline -  top horizontal or side vertical

·       Quotations - students, staff, coaches, etc

·       Captions - additional information about the picture and its subject

  • Pictures - use rectangles of various sizes
  • Features/Articles

 

·       Background dominance

·       Spot Color

·       Borders

YEARBOOK SPECIFICATIONS:

 

Captions: Captions should be placed horizontally 1/8” below the picture. Avoid as much as possible location words (above, below, etc). Make the caption obviously connected to its picture. Sometimes a vertical caption can placed either to the left or right of the picture. ID pictures with this format: Use first name, last name and grade; John Smith (12th). If the picture calls for an explanation, add one - (explain the science experiment,the gym class activity, etc.” Also add information from your student surveys. Avoid stating the obvious: “posing for the camera,”“hanging out with friends,” “smiling for the camera,” etc.

 

Coloring: To help with color selction, look at the color combination palettes that are available on the inside door of the Yearbook cabinet and pick one. Also,  add colors to your swatch's palette that are used in the pictures on your page. Try to coordinate colors with the candids you use. Backgrounds should NOT stand out. Try for SPOT COLORING at times

 

Design Basics: Use Page Surfer and Click and Go design elements. Customize

them if you need to. Avoid clip art. It’s cheap looking. Keep faces and text out

of the gutter and margins. Decide what pictures you will use. Remember to use larger picture

frames with pictures that have several people. Faces need to be seen. Design your

page without the background. Add it last. If you have a lot of negative space, the design is flawed.   Focus on Positive Space: pictures, captions, quotes, scoreboards, headlines, surveys, and other information.

 

Folio (section title plus page number):  All Caps,10 point, Times Font.

                                 122 SENIORS                                   SENIORS 123

 

Picture Selection: Take pictures only from the folder that pertains to your

page assignment. In Picture Placer, crop the picture so that unnecessary areas

are not used. Picture frames should be rectangles of a variety of sizes. Ovals are

used only in picture presentations (Click and Go section). If you use Page Surfer and

Click and Go, basic picture design shapes will be done for you.

 

Quotations: Try to use quotations. They add variety and interest to the page and can

be used as graphic accents with large decorative fonts that  call attention to them. Notice the format: quotation marks and author’ name right justified in a smaller font size on the last line.

 

After losing 5 of the top six golfers from last year, the Panther Golf Team had a rebulding year.  West ended the season in seventh place in the Metro League with a 2 and 6 record.”

- Coach, Mr. Tim Bradley

 

Formatting for Team Roosters. Place them  under the team pictures:

 

BACK ROW: Robin Schultz (12th), Michelle Dixon (11th), Stephanine Kossak (10th), Heather Peters (12th), coach Ms.  Sue Pittsley. MIDDLE ROW: Jessica Simmons (12th), Brynn Foss (10th), Jessica Botello (12th ), Kelsey Colt (12th), Jaclyn Kyre (12th), Melissa Gentry (11th). FRONT ROW: Jordan Weir (11th), Amelia Hoffert (12th), Kaitlin Hannum (10th), Hannah Middleton (12th), Jessica Delang (10th)

    

              OR:     BACK ROW:         THIRD ROW:     SECOND ROW:     FRONT ROW